Hero founder John Lettieri and his team of cowboys cooked up hundreds of free, juicy burgers to celebrate the introduction of Heritage Angus Beef to the Hero menu in Toronto on June 17. The event supported Literature for Life, a non-profit organization dedicated to building a culture of literacy and learning in at-risk families. Hero promo states they are "the only franchise chain to now offer Canadian, range-fed, hormone and antibiotic free Angus beef with full traceability".About 1,200 burgers were served at Yonge-Dundas Square in TO. Endorsed by the Canadian Angus 'Rancher Endorsed' program.
